ABOUT BOUVIER ZÜRICH

THERE IS A BRIEF MOMENT EACH MORNING, JUST AFTER A SHOWER, WHEN ONE REACHES FOR A TOWEL. AN EVERYDAY GESTURE THAT RARELY RECEIVES A SECOND THOUGHT. FOR US, IT WAS THE BEGINNING OF AN IDEA.

LUXURY IS OFTEN ASSOCIATED WITH WHAT IS VISIBLE TO OTHERS. A WATCH, AN AUTOMOBILE OR A TREASURED POSSESSION. YET WE HAVE ALWAYS BEEN DRAWN TO A DIFFERENT EXPRESSION OF LUXURY. ONE THAT REQUIRES NO RECOGNITION, BECAUSE ITS VALUE LIES ENTIRELY IN PERSONAL EXPERIENCE. FEW OBJECTS EMBODY THIS PHILOSOPHY AS NATURALLY AS A TOWEL.

THE NAME BOUVIER ORIGINATES FROM A BREED OF DOG RENOWNED FOR ITS DENSE, REMARKABLY SOFT COAT. THE DISTINCTIVE SENSATION OF TOUCHING ITS FUR BECAME THE INSPIRATION BEHIND OUR BRAND. IT REMAINS THE STANDARD TO WHICH WE HOLD EVERY TOWEL WE CREATE.

DESIGNED IN ZURICH, OUR PRODUCTS REFLECT THE CHARACTER OF A CITY DEFINED BY ENDURING VALUES, PRECISION AND UNDERSTATED ELEGANCE. IT IS HERE THAT WE LEARNT THAT TRUE QUALITY NEEDS NO GRAND GESTURES TO MAKE ITS PRESENCE FELT.

BOUVIER ZÜRICH IS CREATED FOR THOSE WHO RECOGNISE THE EXTRAORDINARY IN THE EVERYDAY. THOSE WHO MEASURE QUALITY NOT BY ITS VISIBILITY, BUT BY THE FEELING IT INSPIRES. FOR THE QUIET MOMENTS IN WHICH LUXURY BECOMES SECOND NATURE.