ABOUT BOUVIER ZÜRICH

There’s a moment every morning, just after the shower, when you reach for your towel. A small, ordinary moment almost no one thinks about. We do.

Luxury usually shows itself where everyone can see it — on the wrist, in the driveway. What always moved us was the opposite: the beautiful thing you don’t show off, but quietly feel just for yourself. And few things do we touch as often, and as absent-mindedly, as a towel.

The name comes from a dog. The Bouvier has a thick, soft coat you want to sink your hands into. We wanted to hold on to that one feeling — and that is exactly how every towel of ours is meant to feel the moment you pick it up.

We designed it in Zürich, the city we call home. It taught us that quality can be quiet and still say everything.

Bouvier Zürich is for those who find the special in the small. Who don’t need applause to know what’s good. For a moment that belongs only to you.